GrowDACH+: A Smarter Way for CEE Companies to Enter the DACH Market
Originally published by Trending Topics on 15 December 2025. Interview by Roberta Kostadinova.
Trending Topics spoke with GrowDACH+ founder Tsvetoslava Kapatsinova about why companies from Central and Eastern Europe still struggle to gain traction in the DACH region — and what actually changes the odds.
The conversation covers the barriers CEE companies run into when entering German-speaking markets, why soft-landing programmes often stop exactly where sustained execution needs to begin, and how continuous local presence and warm introductions close that gap.